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The NuMe and ULTA Beauty launch party required weeks of planning, but our CEO Sabrina’s dream took years to come to life. On October 1st, this last Sunday, we had some big announcements to share with our guests at Cristophe Salon in Beverly Hills. Not only did we launch a collection of our bestselling NuMe styling tools in stores and online at ULTA Beauty, but also NuMe’s official holiday, National Hair Day! Every year on October 1st -- Sabrina’s birthday-- you can now celebrate your love for gorgeous and healthy tresses with us with the hashtag #NationalHairDay!