January 18, 2022 3 min read
You’ve heard of Tourmaline Ceramic being used for hair tools, and you’ve probably asked yourself ‘what is tourmaline?’ and ‘why is it used in hair tools?’ The short answer is science. The long answer is, well, keep reading for that one.
Tourmaline is a precious gemstone, often referred to as the 'electric stone' due to its unique ionic and infrared heat properties. What sets this tourmaline apart from other gemstones is that tourmaline has the ability to naturally produce negative ions. In addition to producing negative ions, tourmaline is also a great conductor of far infrared heat.
As previously mentioned, tourmaline has ionic properties. Tourmaline becomes electrically charged when heated, which is what makes it extremely useful for heat-styling. The negative ions from the tourmaline break down water molecules for the hair to absorb, aiding in moisture retention, they also neutralize the free radicals created by positive ions present on the hair. This is significant because frizz is caused by an excess of positive ions, which is also known as static electricity.
Static electricity is the result of an imbalance between negative and positive charges in an object. Tourmaline’s ability to produce negative ions when heated means that it also has the ability to neutralize the positive ions and, in turn, reduce frizzy hair. Negative ions also help seal in moisture and flatten the hair cuticle, making hair smooth and shiny.
NuMe uses a custom blend of tourmaline ceramic - the gemstone is added and triple baked into pure plates and barrels for their tools. The addition of tourmaline, elevated the traditional hot tools we once saw.This combination was created to achieve the smooth glide of ceramic with the frizz-fighting qualities of tourmaline’s negative ions.
Tourmaline Ceramic tools are great for those who love to heat-style, but want to avoid drying out and damaging the hair. NuMe’s custom blend of Tourmaline Ceramic helps maintain hair's natural moisture, eliminate frizz, increase shine, and style faster. Tourmaline Ceramic generates negative ions, helps evenly distribute heat, and amplifies the effects of NuMe's proprietary technologies.
Technology comes standard at NuMe. All of our flat irons, curling wands, and dryers utilize our proprietary far infrared heat and negative ion conditioning technologies. Far Infrared Heat gently heats hair from within, reducing dryness and long-term damage while simultaneously creating long-lasting styles. Negative Ion Conditioning Technology seals in the hair's natural moisture and eliminates static electricity, leaving you with smooth, frizz-free hair and increased shine.
NuMe's proprietary Far Infrared Heat & Negative Ion Conditioning Technologies work with your hair's natural oils and minerals to seal in moisture, reduce frizz, and increase shine. This method of healthier heat styling conditions and seals the hair cuticle, reducing dryness and long-term damage while creating long-lasting styles!
In addition to our proprietary technologies, some tools have added features that further enhance them. Our Megastar Straightener and Straightening Heat Brush both have an added infrared light strip built directly into the plates, allowing wavelengths of Far Infrared Heat to penetrate even deeper into the hair shaft, aiding in moisture retention and quick styling. They also have an Ion Booster, which increases the number of moisture-locking negative ions released, helping seal the cuticle, reduce frizz, and increase shine.
Tourmaline ceramic tools have since become the gold-standard in heat styling. NuMe has taken the power of tourmaline a step further and created a revolutionary, first-of-its-kind hair care line that is infused with tourmaline powder.
NuMe’s revolutionary formulas are infused with tourmaline powder, which eliminates frizz and emits negative ions that counteract positive ions present in dry or damaged hair. Formulated with vitamins and amino acids to strengthen hair fibers and reduce breakage. Oh - and did we mention that it’s vegan?
Complete with a shampoo, conditioner, hair mask, and straightening treatment, NuMe’s Tourmaline Hair Care Line is super hydrating and compatible with all hair types, textures, and conditions. These lightweight formulas help nourish and smooth hair, without weighing it down. The revolutionary at-home smoothing treatment is a vegan, chemical-free alternative to Japanese straightening and Keratin treatments.
The tourmaline gemstone is crushed and made into a highly-concentrated powder form, which is infused in the formulas, allowing the tourmaline powder and its benefits to be deposited directly into the hair. Tourmaline powder is deposited on to the hair strands, helping to lock in moisture and reduce the positive ions that cause frizz. Tourmaline helps restore dry, damaged hair by reinforcing and strengthening the hair. If heat is applied to the hair afterwards, the tourmaline that is present on the strands is supercharged, increasing the amount of negative ions, amplifying the effects and giving you a sleek, frizz-free look.
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