At-Home Hair Smoothing & Straightening Treatment

Name: Vegan Tourmaline Hair Smoothing At Home Treatment
Brand: NuMe
SKU: TRML-TREAT-300
Price: 149.00 USD
Availability: InStock

Vegan Tourmaline Hair Smoothing At Home Treatment

$149.00

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Get smoother, softer and more manageable hair at home with NuMe’s 100% vegan hair smoothing and straightening treatment. Designed for frizzy, coarse, wavy and curly hair, this customizable treatment helps reduce frizz, soften unruly texture and create anything from a smoother natural finish to sleek, straighter-looking hair.

Formulated with real Tourmaline Powder and a conditioning blend of botanical oils to help leave hair softer, smoother and more polished-looking.

Product details

Product Description

Bring the smoothing experience home with NuMe’s At-Home Hair Smoothing & Straightening Treatment. This intensive 100% vegan treatment is designed to help reduce frizz, soften unruly texture and leave hair smoother, softer and easier to manage.

Designed for straight, wavy, curly, coarse and frizz-prone hair, the treatment can be customized according to your desired result. Complete the blow-dry and flat-iron process for a sleek, straighter-looking finish, or reduce or omit the flat-iron step if you have wavy or curly hair and want smoother, more manageable texture while maintaining more of your natural movement and curl pattern.

The formula features real Tourmaline Powder alongside Coconut, Chia Seed, Peach Kernel, Macadamia, Argan, Hazelnut and Baobab oils to condition hair and support softness, smoothness and manageability.

Whether you’re looking for an at-home hair smoothing treatment, an at-home hair straightening treatment, an anti-frizz hair treatment or a way to soften and manage coarse or curly hair, the finishing process can be adjusted to your hair texture and styling goals.

Product Details

Product Type: At-Home Hair Smoothing & Straightening Treatment
Best For: Frizzy, coarse, unruly, wavy and curly hair
Hair Types: All hair types and textures
Primary Benefits: Smoothing, frizz control, softness and manageability
Finish: Customizable from smoother natural texture to sleek, straighter-looking hair
Formula: 100% Vegan
Featured Ingredient: Real Tourmaline Powder
Featured Oils: Coconut, Chia Seed, Peach Kernel, Macadamia, Argan, Hazelnut & Baobab Oils
Treatment Time: 20–30 minutes
Recommended Amount: Approximately 2–4 oz / 60–120 mL depending on hair length and thickness
Rinse: Approximately 50–75% of treatment, until the water is almost clear
Heat Styling: Blow-dry thoroughly; customize flat ironing based on hair type and desired finish
Size: 10.1 fl oz / 300 mL
Made In: Brazil
Safety Note: Not recommended if you are pregnant or breastfeeding.

Who it's For

Straight, wavy and curly hair
Frizzy or unruly hair
Coarse or thick hair
Hair that is difficult to smooth or manage
Anyone looking for an at-home hair smoothing treatment
Anyone seeking a sleeker, straighter-looking finish at home
Curly or wavy hair seeking less frizz and smoother texture
Anyone who wants to smooth their hair while maintaining the option to preserve more natural texture

Benefits

At-Home Hair Smoothing

An intensive smoothing routine designed to help soften unruly texture, reduce frizz and create smoother, more manageable hair at home.

Customizable Straightening

Complete the treatment with thorough blow-drying and flat ironing when you want a sleeker, straighter-looking finish.

Smoothing for Curly & Wavy Hair

You don’t have to completely straighten your curls. Reduce or omit the flat-iron step to help smooth frizz and soften texture while maintaining more of your natural curl or wave pattern.

Anti-Frizz & Smoothing

Helps tame frizz and unruly texture for a smoother, more polished-looking finish.

Softens Coarse, Difficult-to-Manage Hair

The conditioning formula helps leave coarse, thick and dry-feeling hair softer and easier to style.

100% Vegan Formula

A 100% vegan formula designed for an intensive at-home hair smoothing routine.

Tourmaline & Botanical Oils

Real Tourmaline Powder is paired with Coconut, Chia Seed, Peach Kernel, Macadamia, Argan, Hazelnut and Baobab oils.

Ingredients

Tourmaline Powder
The signature mineral ingredient in NuMe’s at-home smoothing formula.

Coconut Oil
Helps condition hair and support a softer, smoother feel.

Argan Oil
Helps condition dry-feeling hair and support a smoother, shinier-looking finish.

Macadamia Seed Oil
Helps soften and condition coarse or dry-feeling strands.

Chia Seed Oil
A plant-derived conditioning oil that helps support softness and manageability.

Peach Kernel Oil
Helps condition and soften hair.

Hazelnut Seed Oil
A botanical oil included in the formula’s conditioning oil blend.

Baobab Seed Oil
Helps condition hair and support a softer, smoother feel.

Ingredients

Aqua, Cetearyl Alcohol, Cetyl Alcohol, Cetrimonium Chloride, Glyoxylic Acid, Stearamidopropyl Dimethylamine, Cyclomethicone, Cocos Nucifera Oil, Parfum, Dimethicone, Propylene Glycol, PEG-12 Dimethicone, Tourmaline Powder, Salvia Hispanica Seed Oil, Prunus Persica Kernel Oil, Macadamia Ternifolia Seed Oil, Elaeis Fruit Oil, Corylus Avellana Seed Oil, Brassica Napus Seed Oil, Argania Spinosa Kernel Oil, Aleurites Moluccana Seed Oil, Adansonia Digitata Seed Oil, BHT, Tocopheryl Acetate, Disodium EDTA, Phenoxyethanol.

How to Use

Step 1 — Shampoo & Dry

Shampoo hair thoroughly to remove excess residue and prepare it for treatment.

Do not use conditioner.

Blow-dry hair until it is 100% dry.

Step 2 — Section Hair

Divide hair into four sections to help ensure even application.

Working from the nape toward the crown, take small sections at a time for thorough and even product distribution.

Step 3 — Apply

Using an applicator brush and wide-tooth comb, apply the treatment through the hair, pulling and combing it through the lengths and ends.

Avoid direct application to the scalp.

Use approximately 2–4 oz / 60–120 mL depending on hair length and thickness.

Step 4 — Process for 20–30 Minutes

Make sure each section is evenly saturated.

Leave the treatment on for 20–30 minutes.

Step 5 — Rinse 50–75%

Rinse approximately 50–75% of the product out.

Continue rinsing until the water is almost clear. Some treatment should remain in the hair before proceeding to the blow-dry step.

Step 6 — Blow-Dry

Blow-dry hair straight and smooth until it is 100% dry using a round or paddle brush.

Hair must be completely dry before using a flat iron.

Step 7 — Customize Your Finish

For maximum smoothing and a straighter-looking result, flat iron the hair in approximately 1-inch sections, working from the nape toward the crown.

Package directions recommend approximately 10–12 passes per section for the full straightening process.

Flat-Iron Temperature

Bleached, chemically treated, colored or damaged hair:
350–375°F / 175–190°C

Virgin or natural hair:
400–450°F / 200–230°C

For Wavy or Curly Hair

If your goal is smoother, less frizzy hair while maintaining more of your natural curl or wave pattern, use fewer flat-iron passes or omit the flat-iron step.

Step 8 — Post-Treatment Care

Hair may be washed immediately or within 48 hours after treatment.

Follow with a NuMe hair mask to help hydrate and condition the hair after treatment.

Maintenance

Repeat as needed based on your hair texture, condition and desired results. Package directions indicate that the treatment may be used approximately every 3 weeks to maintain results.

Overall rating: 4.6635466 / 5 from 15170 reviews.

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Reviews

Natural way to create smooth locks

"Natural solution for sleeper. Smooth hair. I have kinky curly hair that frizzes with 1% humidity. After being scared away from carcinogens in relaxer creams and Brazilian treatments, I was looking for a natural solution that creates neat hair. I found it...this really works! I actually have my stylist apply it for me every 6 months."

— Iz (5/5)

Love the shampoo and conditioner

"Love the shampoo and conditioner and the mask. They all make my hair so soft."

— Sandra A. (5/5)

It works!

"I have thick, curly/wavy coarse hair. I have worn it straight since 1991. I have tried so many different products and treatments and nothing has ever kept my hair from getting big, wavy or frizzy especially in humid weather until now. My hair is flat, soft and straight. It is currently misting outside which would ordinarily turn my hair into a frizzy mess but as I type this my hair looks the same as before I went outside. Amazing. I hope they continue to make this forever. Process: I wash my hair and let it air dry (usually overnight). I apply the product to my dry hair and leave it in 60 minutes. I do a quick rinse leaving about 50% of the product in my hair. I dry it with a flat brush then flat iron each section 10 times with my nume flat iron at 390 degrees. Once done I wash and condition and dry it with my revair. This last time it looked so good I didn't even have to flat iron which has never happened ever. I'm in love."

— Dana (5/5)

"It smooths out my hair but it didn’t last long in my hair. The product doesn’t burn or irritate the scalp but for the money it costs it doesn’t keep your hair straight but for about two weeks. It’s a lot of steps to do by yourself. I asked my daughter to help me do the process."

— Joan (3/5)

It actually works!!

"If this works for me it will work for anyone!! I was skeptical but I could tell it was doing something even during the application. I have coarse, coily, frizzy hair that is in a gray transition for a year now. Many years ago I used to do Brazilian Blowouts, however, I stopped bc of the chemicals for both me and my stylist. It’s just didn’t seem worth it, plus the heat styling made my hair thin and damaged. I was aching to find something heathy and effective to control my frizz. I tried SO many products and techniques with my curly hair and it was still frizzy and undefined within an hour of washing and carefully styling it. I came across this and decided to give it a try. Holy moly I am a believer!! This make a huge difference. I went from uncontrolled frizzy hair that needed to be worn up all the time to the loose, frizz-free curls of my dreams. I intended to use this to take away frizz and wear my hair curly and it’s amazing. I’ve done it twice and it took 3-4 hours but the results are completely worth it. Instead of passing the flat iron many times I do one pass and it’s stick straight right after! I love that I can do it at home. It doesn’t burn my eyes and throat like the Brazilian Blowout did. You can get a lot of applications in one tub. The Hair Mask is also helpful for extending it. I only wash my hair once a week and it is now so low maintenance thanks to this product! Please keep making it and improving it!!! ❤️"

— Erin (5/5)

Amazing results

"Before lightening my hair (to cover the gray), I used to get a couple of professional keratin smoothing treatments however my stylist does not recommend with the blonde. I therefore decided to give this product a try and the results are fantastic. It takes an investment of time and effort however they are worth it. I just wish that there were alternative shipping options to Canada (re-thought another purchase just this morning because FexEx international shipping is about $35 plus I have to deal with the additional cost related to exchange rate for the product purchase, etc.)."

— Heather M. (5/5)

So far I’ve done two

"So far I’ve done two treatments and it works! No harsh chemicals and I no longer worry about my hair in the Florida summer humidity. I have curly hair that normally “poofs” no matter how well I blow dry or flat iron it. Not with this treatment. I get about 3 weeks out of an application and I wash my hair daily."

— Lauren L. (5/5)

"I love the results! My hair was super smooth and frizz free. I will definitely reorder"

— Migdalia (5/5)

Amazing!

"I used the treatment as directed but only passed the flat iron 5 to 6 times per section. Omg my hair is super straight and frizz free! No bad smell and amazing results. Highly recommend"

— Mug (5/5)

"Felt like this did the opposite and made my hair extra frizzy and dry. The smell isn’t good. Wouldn’t buy again."

— Jesse (1/5)

Q&A

Vegan At-Home Hair Smoothing Treatment Buying Guide

What Is an At-Home Keratin Hair Smoothing Treatment and How Does It Work?

At-home keratin and hair smoothing treatments are designed to make hair smoother, more manageable and easier to style while reducing the appearance of frizz. Formulas and processes vary, so not every smoothing treatment uses the same ingredients or works exactly like a traditional salon keratin treatment.

NuMe’s 100% vegan Tourmaline At-Home Hair Smoothing Treatment is a formaldehyde-free smoothing system formulated with tourmaline powder, plant-based oils and conditioning ingredients. The multi-step process uses heat as part of the treatment to help create a smoother, more manageable finish.

Unlike an everyday conditioner or anti-frizz product, an at-home hair smoothing treatment is designed to provide results that continue beyond a single styling session.

For anyone searching for an at-home keratin treatment or at-home hair smoothing treatment, it is important to compare the actual formula and process. NuMe offers a vegan, formaldehyde-free alternative focused on smoothing, manageability and frizz control.

Unlike an everyday conditioner or anti-frizz product, an at-home hair smoothing treatment is designed to provide results that continue beyond a single styling session.

What Is the Difference Between a Keratin Treatment and a Hair Smoothing Treatment?

Keratin treatment is commonly used as a broad term for professional and at-home treatments designed to smooth hair, reduce frizz and improve manageability. However, not every hair smoothing treatment uses the same ingredients or chemistry as a traditional salon keratin treatment.

NuMe’s Tourmaline At-Home Treatment is a vegan, formaldehyde-free smoothing system. It uses tourmaline powder, plant-based oils and conditioning ingredients and provides an at-home option for people looking for smoother, more manageable hair.

The distinction matters because the name alone does not tell you how a treatment works. When comparing a keratin treatment vs. hair smoothing treatment, look at the actual formula, application process, heat requirements and expected result.

If your main goal is reducing frizz and making thick, curly or difficult-to-manage hair easier to style, the right smoothing treatment may provide the benefits you’re looking for without being identical to a conventional salon keratin service.

Is a Formaldehyde-Free Keratin Smoothing Treatment Good for Curly, Thick or Frizzy Hair?

A formaldehyde-free smoothing treatment can be a useful option for curly, thick or frizzy hair when the goal is greater manageability, a smoother appearance and longer-lasting frizz control.

NuMe’s Vegan Tourmaline At-Home Hair Smoothing Treatment is designed for all hair types, including thick, curly and frizz-prone hair. Its formaldehyde-free formula offers an at-home alternative for people looking for a vegan smoothing treatment.

The goal does not have to be removing all of your natural texture. Depending on your hair and styling technique, smoothing can mean reducing frizz, making curls easier to manage or creating a sleeker finished style.

For shoppers searching for a formaldehyde-free keratin treatment, smoothing treatment for frizzy hair or at-home smoothing treatment for curly or thick hair, NuMe provides a vegan approach centered on smoother, more manageable results.

A formaldehyde-free smoothing treatment can be a useful option for curly, thick or frizzy hair when the goal is greater manageability, a smoother appearance and longer-lasting frizz control.

How Long Does an At-Home Keratin Hair Smoothing Treatment Last?

How long an at-home keratin or hair smoothing treatment lasts depends on the specific formula, hair texture, porosity, washing frequency, application and aftercare.

NuMe recommends repeating the Tourmaline At-Home Hair Smoothing Treatment approximately every three weeks to help maintain the smoothing results.

That does not mean every person’s results will disappear at exactly three weeks. Hair type and routine can affect how long the smoother, more manageable finish remains noticeable.

If you’re comparing how long an at-home keratin treatment or hair smoothing treatment lasts, use the maintenance guidance for the specific formula rather than assuming all treatments last the same amount of time. For NuMe’s system, approximately three weeks is the recommended interval between treatments.

How long an at-home keratin or hair smoothing treatment lasts depends on the specific formula, hair texture, porosity, washing frequency, application and aftercare.

NuMe recommends repeating the Tourmaline At-Home Hair Smoothing Treatment approximately every three weeks to help maintain the smoothing results.

That does not mean every person’s results will disappear at exactly three weeks. Hair type and routine can affect how long the smoother, more manageable finish remains noticeable.

FAQs

Please read our FAQs page to find out more.

How often can I use it?

This product can be used every 3 weeks to maintain results.

What temperature should the straightener be?

Use flat iron settings 352-375 degrees for bleached, chemically treated, colored or damaged hair. Use flatiron settings of 400-450 degrees for virgin hair.

How much product should they use?

Use between 2-4oz of solution per usage depending on hair length & thickness. Use the NuMe Tourmaline System to prolong results.

What kind of hair type can use the at home treatment?

Safe for all hair types, including thick, curly, frizzy, and damaged hair.

Can I use this as an at-home hair straightening treatment?

Yes. For a sleeker, straighter-looking finish, complete the full treatment process, including blow-drying the hair completely and flat ironing in small sections. For maximum straightening, follow the recommended flat-iron temperature and passes for your hair type.

Can I use this hair smoothing treatment on curly hair?

Yes. The treatment can be customized for curly and wavy hair. For smoother, less frizzy curls while maintaining more of your natural texture, use fewer flat-iron passes or omit the flat-iron step. For a straighter-looking finish, complete the full flat-iron process.

Is this a Brazilian Blowout or keratin treatment?

No. NuMe’s treatment has its own formula and application process and is not marketed as a Brazilian Blowout or keratin treatment. It is an at-home hair smoothing and straightening treatment designed to help reduce frizz and create smoother, more manageable hair.

Can I use it on colored, bleached or chemically treated hair?

Yes. The package includes specific instructions for these hair types. When flat ironing bleached, colored, chemically treated or damaged hair, use 350–375°F (175–190°C). Overly processed hair may slightly lighten, and results may vary depending on the condition of the hair.

How often can I use the treatment?

Use as needed based on your hair texture, condition and desired results. Package directions indicate that the treatment may be used approximately every 3 weeks to help maintain results.