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Blog posts
Why Your Hair Never Stays Straight and What Actually Works
You spent thirty minutes straightening your hair. It looked perfect. Then you stepped outside, or walked into a slightly warm room, and watched it slowly (or not so slowly) revert back to exactly what it was before. If this sounds...
Flat Iron for Thick Hair: The Ultimate Guide
Thick hair is beautiful, but it doesn't always cooperate. If you've ever used a flat iron on thick hair only to step outside and watch it puff up as if nothing happened, the problem usually isn't your hair. It's the...
How to Straighten Curly Hair Without Damage (And Actually Keep It Straight)
Straightening curly hair should be simple. But if you’re trying to straighten curly hair without damaging it and end up with hair that’s frizzy by noon, dry to the touch, or somehow puffier than before you started, you know it’s...


























