We all want smooth, manageable hair that obeys our every styling whim and shines effortlessly. Unfortunately, most of us struggle to tame our mane and bad hair days are just as frequent as good ones. Why is this? Because most of us aren’t thinking about our strands from the inside out, but rather from the outside in. The good news? Getting healthy, shiny, soft, and frizz-free hair can be as easy as changing your hair care routine!
NuMe’s revolutionary Vegan Tourmaline Hair Care line hydrates and repairs your locks for the ultimate hair revival. Each product is packed with uniquely formulated vitamins, amino acids, and proteins that work in tandem to create strong, hydrated, and smooth hair. From the shampoo and conditioner to the hair mask and smoothing treatment, each product can also be used on its own to tackle your specific hair woes. After all, no two heads of hair are alike so no two hair care routines will be either! Bottom line, your hair needs a nutrient-rich foundation for your style to last and your hair to thrive. Each of the products in NuMe’s tourmaline hair care line work to smooth your hair, fight frizz, and defend each strand from hot tool damage for a great hair day no matter how you style.
Tourmaline is a precious gemstone, often referred to as the "electric stone" due to its unique ionic and infrared heat properties. It naturally produces negative ions and is a strong conductor of far-infrared heat, which is why you have probably seen several hot tools using tourmaline ceramic for its frizz-fighting abilities (such as in our Megastar Flat Iron). We have taken the use of tourmaline a step further by developing hair care products that use this wonderous gemstone to change the overall texture of your hair just a little more with every use.
Hair health isn’t just about the products and treatments you use it’s also about what you avoid. There are plenty of hair care serums, shampoos, and treatments out there that contain harsh detergents or surfactants that leave behind residues, which strip your hair of its natural oils, leaving it dry and weak. If you have a naturally dry scalp and struggle with dandruff avoiding these products is especially crucial. A flaky, dry scalp can lead to hair thinning or even hair loss as each strand struggles to maintain its roots. Washing your hair too often can also result in a dry scalp and dehydrated lengths. NuMe’s tourmaline products only use natural ingredients to remove flaky buildup near the roots while maintaining your hair’s natural moisture and volume.
Essentially, a great hair day starts with a healthy scalp, which is why our Vegan Tourmaline Shampoo is a great place to start on your healthy hair journey. That’s right, just the shampoo! NuMe has spent years developing and matching the right natural ingredients to create a shampoo that doesn't just clean hair, but also hydrates, strengthens, fights frizz, and actually improves hair texture (talk about nourishing from the inside out)! For those of you who are weary of losing volume, have no fear. Our tourmaline shampoo has an extremely low PH (only 5), cleansing the hair and scalp without reducing hair volume and prolonging the cleanliness of your hair between washes. You will notice a significant difference from your current shampoo. For added moisture, or specifically to protect the ends of your strands, use the tourmaline conditioner, but the shampoo is hydrating enough that for some hair types, it’s not even necessary.
While we are on the subject of shampoo and conditioner, another simple change you can make to your hair care routine to see instant improvement is ensuring that you are washing and conditioning correctly. You’ve probably been washing your hair by yourself for decades by now, but there’s still a chance that you’re skipping some crucial steps or missing out on some pretty essential details. For example, are you using hot water to wash your hair? Unfortunately using hot water strips your hair of its natural oils! Also, when shampooing your hair, did you know that massaging it into your scalp instead of dumping it onto your lengths makes a significant difference? After all, this is where new, healthy hair grows. Shampoo is formulated to lift dirt, sweat, and excess oils from your scalp and keep new hair healthy, not dry out your lengths!
Keeping your shampoo as close as possible to your roots will ensure a healthy scalp without drying out the parts of your hair that need to stay hydrated. In fact, the oil that your scalp produces is beneficial for your hair and should be brushed through from your roots to your ends before you even get in the shower! Brushing your hair before washing it also removes loose hairs and even distributes oils for an easier wash. Need a good brush recommendation? NuMe’s scalp massage brush will elevate the results of your next wash! It’s widely spaced, gentle, and flexible bristles ensure a snag-free experience that assists your shampoo with breaking up residue and oils on your scalp. It works with any hair texture and helps with a wide-variety of scalp ailments, you can even take it with you in the shower!
Oh, and another thing. Are you washing your hair twice? Didn’t think so. The first wash breaks down dirt, sweat, and excessive oils to get your scalp clean, and the second wash will add shine! Since our tourmaline shampoo is extra hydrating (acidic) and paraben-free, it doesn’t lather up as much as traditional shampoos, but make no mistake, it's still working hard. Our proprietary blend of 10 amino acids, hydrolyzed vitamins, and nano tourmaline powders is formulated to emit more of those lovely frizz-fighting negative ions! The first wash will cleanse your scalp, and the second will add brilliance without drying out your lengths or requiring conditioner. That being said, conditioning your lengths and especially your ends (and not your roots!) is never a bad idea and will only further protect your hair against heat damage and split ends. Some people think conditioner will weigh their hair down, while others believe they don't need conditioner because their hair is too short, thin, or oily. The truth is, they have probably been conditioning their roots and not properly washing their scalp, so their roots are experiencing too much moisture. See what I mean? It’s all about how you wash and condition.
Here’s a breakdown of each product in our vegan tourmaline line. Decide for yourself which products you need most to improve your hair care routine, and for maximum revival, use all four!
Key Ingredients & Benefits:
How to use: Massage shampoo into palms first then apply directly to roots and scalp with a little friction to get shampoo to foam.
Key Ingredients & Benefits:
How to use: Apply to lengths and ends and always rinse out with cool or cold water to lock in moisturizing agents.
Key Ingredients & Benefits:
How to use: for best results rinse with cool or cold water to lock in moisture.
Designed to replace your conditioner once or twice per week or as needed, this deeply hydrating and restorative hair mask will smooth your hair’s cuticle and increase elasticity from root to tip! This powerful mask actually changes the structure of your hair for long-term, healthy results.
Key Ingredients & Benefits:
How to use:
A truly unique product, NuMe’s Tourmaline Smoothing Treatment is an all-natural, formaldehyde-free, salon-quality formula that is safe to use at home. It’s so safe, in fact, that no gloves are required! Formulated with hard-to-manage hair types in mind, this powerful treatment provides a natural alternative to expensive and often toxic Brazilian blowouts.
Improving your hair’s health at home and keeping it healthy has never been easier!
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Sherrie
July 22, 2022
I tried the shampoo and conditioner for the first time several days ago. So far I’m impressed. It doesn’t produce much of a foam, my hair felt clean and fresh. It also smells very good.