Product details

All Ingredients

Tourmaline Powder:

Smooths, hydrates, and leaves hair looking healthy.

Hydrolyzed Quinoa:

Strengthens and repairs hair follicles.

10 Amino Acids:

(Arginine, Aspartic Acid, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine) provide moisture and strength, repairing damage and increasing body, suppleness, and shine.

Hydrolyzed Soy Protein:

Reduces breakage, and eliminates frizz, and tangles.

Argan Oil:

Rich in fatty acids and Vitamin E, it helps smooth frizz and split ends, creating softness.

Hydrolyzed Wheat Protein:

Improves elasticity, resilience, and shine.

Full list of ingredients:

Aqua, Sodium Laureth Sulfate, Sodium Laureth-2 Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Hydrolyzed Quinoa, Disodium Laureth-Sulfosuccinate, Glycerin, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine,  Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Water, Parfum, Panthenol, Polyquaternium, Disodium EDTA, Citric Acid, Tourmaline Powder, Methylchloroisothiazolinone.


NOTE: This product is not available for purchase in California.

How to Use

Lather desired amount in your palms for 5-10 seconds before applying directly to your scalp and roots and massage gently. Rinse and repeat. 1st wash will get the dirt and oil off the scalp.  2nd wash will help rejuvenate and activate the amino acids for growth, scalp balance and color retention.


NOTE: This product is not available for purchase in California.

Overall rating: 4.820863 / 5 from 12817 reviews.

AI Generated Review Summary

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Review highlights

Reviews

This is not diluted shampoo; it is strong.

"This shampoo has a pleasant aroma, effectively cleans my hair, and is not diluted in any way, so even a small amount produces a satisfying amount of lather."

Nicole R. (5/5)

lathers really well

"My hair is silky, smooth, and tangle-free after using this product. The value for money was excellent. I will undoubtedly recommend it to my family and friends."

Michelle O. (5/5)

In my opinion, organic shampoos like this one are fantastic.

"I love it! This is the third time that I've used it, and I really hope that they keep selling this product in the future. It does not have a potent odor, and it leaves my hair clean and pliable. The fact that the products are organic is by far the greatest selling point for me."

Melanie D. (5/5)

This shampoo has a pleasant smell that stays with you all day. I catch whiffs of it all day long.

"There's something truly magical about NuMe's shampoo that sets it apart from the rest. It's like a potion that grants my hair the power to defy the odds and look fresh, vibrant, and clean even after days without washing. With NuMe, I've discovered the holy grail of shampoos that keeps my locks looking flawlessly clean and free from any signs of dirt or oil buildup. It's a game-changer that has revolutionized my hair care routine."

Bec (4/5)

Nice shampoo.

"This shampoo, conditioner, and serum are the best I've bought from hairdressers."

Keli C. (5/5)

I require this specifically for my hair.

"Shampooing is a task I've missed. I really value the natural ingredients. I strongly suggest trying this line if you have thick, wild hair or simply want great, healthy haircare products."

Jamie P. (5/5)

Hair rules.

"I'm no hair care expert, but tourmaline shampoos have irritated my scalp. I spent a much at a salon to acquire ones that worked. Tourmaline shampoo works effectively, is affordable, and requires no specific training or tools."

Nicole M. (5/5)

All hair types will benefit from this.

"My husband and I have been searching for a sulfate-free, vegan shampoo that we can both use to save money on our bathroom expenses for a while now. Our hair is entirely different, therefore we were aware that it was almost impossible. Nevertheless, while doing research, I came across this online and ultimately chose to buy it. The owner included a statement highlighting the significance of giving it a fair 2-week trial because this is a detoxifying hair care program, and the box was delivered promptly. Despite my reservations, I quickly realized how much I enjoyed it."

Jamie P. (5/5)

I think everyone should try this shampoo; it's great.

"No of the weather or the products I use, my hair is always dry, so I am really grateful for how nutritious this one is. Dryness is a constant problem for my mane. That shifted the balance of power entirely."

Sarmund3 (5/5)

It's impossible to find a better shampoo than this one.

"In excess of a month has passed since I first began using this product. In addition to a scalp massage and viviscal vitamins, I use it twice weekly. I noticed a shiny quality about it. You can see I dye my hair since all the highlights stand out. I recommend if you want your hair to be smoother and shiner."

Sarmund3 (5/5)

Q&A

FAQs

Please read our FAQs page to find out more.

Is this shampoo really vegan and cruelty-free?

Yes — the formula is labelled vegan and cruelty-free, using plant-based ingredients and no animal-derived components

Will this work for my fine, over-processed, frizz-prone hair?

Yes — it’s designed to gently cleanse and nourish hair without stripping natural oils, which is beneficial for fine or damaged hair. It’s also colour-safe and has amino acids and hydrolyzed quinoa to strengthen and support hair.

How often should I use it and what’s the usage?

Use as your regular shampoo: lather the desired amount into your palms, apply to scalp and roots, massage gently, rinse thoroughly. Some recommend a second wash for deeper activation of ingredients.

Is it safe for colour-treated hair?

Yes — it is explicitly marked as colour-safe.

Are there any hair types it’s not suitable for?

The formula is suitable for all hair types, including dry, damaged, fine, coarse, and colour-treated hair.