The NuMe and ULTA Beauty launch party required weeks of planning, but our CEO Sabrina’s dream took years to come to life. On October 1st, this last Sunday, we had some big announcements to share with our guests at Cristophe Salon in Beverly Hills. Not only did we launch a collection of our bestselling NuMe styling tools in stores and online at ULTA Beauty, but  also NuMe’s official holiday, National Hair Day! Every year on October 1st -- Sabrina’s birthday-- you can now celebrate your love for gorgeous and healthy tresses with us with the hashtag #NationalHairDay!

Partnering with ULTA Beauty is a dream come true for NuMe and we couldn’t have done it without you! So what does launching at ULTA Beauty mean? Well, previously every NuMe styling tool was only available online, but now you can go into one of the select 250+ locations and get your hands on our tools on the spot. That’s amazing for a few reasons: you can inspect the tools before you purchase them, talk with a beauty professional about their features and benefits in-store, and learn how to use them if there’s a specific style you’re looking to achieve.

ULTA Beauty experts are educated and trained to use NuMe heat styling tools to guarantee that they can give the right guidance and information you need. This partnership is a match made in beauty heaven because ULTA customers are focused on the best tools that make their lives easier, more fun and beautiful. Find us at your local ULTA Beauty here. We’re excited to build these relationships with our ULTA customers and show you just what NuMe is all about!

Complete with a gorgeous flower wall decorated by Fibers and Florals’ Jessica Hamilton and roses supplied by Passion Roses, the entrance to Cristophe Salon was blooming with beauty. This was the “it” spot to take as the essential hairfies, #ootds, group photos, and cheeky Boomerangs. Pastries from our sponsors 85°C Bakery Cafe, Sprinkles Cupcakes and ediBOL eats were splayed on the catering tables to make our event a little sweeter. Champagne glasses clinked, and Sabrina offered an inspirational speech about her journey on how NuMe came to be, (you can read it on our About Us page.) It was truly a magical event that showcased the essence of NuMe.

Social media influencers from all over California came out and showed their NuMe love by sitting in on styling demonstrations of the three NuMe styling tools we launched at ULTA Beauty including the NuMe 32mm Classic Curling Wand, the NuMe Megastar Hair Straightener, and the Lustrum. This hands-on and stylist approved demonstration was the life of the party where everyone attending could try NuMe looks from curly and wavy to straight up glam styles. Since the launch, every question we’ve received about these styling tools was answered and pro tips & tricks were revealed.

At the end of the evening, our team shared some amazing moments. This big step for NuMe will only strengthen our relationship with our customers and help us create only the best styling tools and hair care for you. Again, thank you for all of your support, love and loyalty. We couldn’t have done it without you! Here’s to another great year!

For more styling tips and video tutorials, visit us at NuMehair.com or follow us on IG @NuMeHair.